The Indonesian government, through the Ministry of Industry, continues to strengthen the quality of national food industry products. One of the strategic steps taken is the implementation of the Indonesian National Standard (SNI) for various products, including non-dairy powdered creamer.

This policy is reinforced through Minister of Industry Regulation No. 20/2025, which officially requires non-dairy powdered creamer products to comply with SNI standards before being distributed in the market.

The SNI policy for powdered creamer aims to ensure that products circulating in the market meet specific standards of quality, safety, and consistency. With this regulation, manufacturers are required to maintain product quality across the entire value chain—from raw materials and production processes to distribution.

SNI is not just a label; it is an indicator that a product has undergone testing and verification according to applicable national standards.

Implementation of SNI for Non-Dairy Powdered Creamer

Non-dairy powdered creamer is an essential ingredient in the food and beverage industry, especially for products such as coffee, tea, instant drinks, and bakery items. With increasing market demand, this product requires clear quality standards to remain competitive and safe for consumption.

Through this policy, the Ministry of Industry establishes SNI as a benchmark for industry players. The objectives include:

• Improving the quality of locally produced powdered creamer
• Protecting consumers from substandard products
• Enhancing the competitiveness of the national food industry
• Creating consistent product quality across the market

Additionally, SNI implementation introduces stricter quality control mechanisms for domestic creamer supply. Products that do not meet the standards will find it more difficult to enter the Indonesian market, indirectly protecting consumers from low-quality goods.

This regulation encourages producers to focus not only on production volume but also on product quality and safety.

Distribution Structure and Industry Oversight

Beyond product standards, this policy also impacts the distribution structure of the creamer industry in Indonesia.

In practice, the regulation includes:

• Official representatives of manufacturers are allowed only one entity in Indonesia
• Local parties may collaborate with only one main supplier, except in cases of affiliation or subsidiaries

This policy helps limit uncontrolled multi-supplier trading practices, resulting in:

• A clearer and more traceable supply chain
• Better product quality control
• Reduced risk of non-compliant products entering the market

Standards Regulated Under SNI for Powdered Creamer

The SNI for non-dairy powdered creamer covers several critical aspects that manufacturers must comply with:

1. Composition and Raw Materials

Products must use safe ingredients that comply with food regulations.

2. Production Process

Manufacturing must follow Good Manufacturing Practices (GMP) to ensure hygiene and safety.

3. Physical and Chemical Quality

Includes color, texture, solubility, and fat and moisture content.

4. Food Safety

Products must be free from microbial contamination, heavy metals, and harmful substances.

5. Product Labeling

Information must be transparent and clearly communicated to consumers.

These standards ensure consistent product quality across the market.

Benefits of SNI Certification for the Food Industry

Implementing SNI provides several key advantages:

1. Increased Market Trust

Products gain higher credibility due to compliance with national standards.

2. Easier Business Expansion

Certified products have better access to wider markets.

3. Product Consistency

Standards help maintain long-term quality.

4. Regulatory Compliance

Simplifies adherence to legal requirements in Indonesia.

For F&B industry players, this policy offers several benefits:

• More reliable raw material quality
• Reduced risk of product failure
• Improved brand reputation
• More efficient production processes

In other words, using SNI-certified creamer helps maintain overall product quality.

Why SNI Matters for the Industry

The implementation of SNI for non-dairy powdered creamer is not merely regulatory—it is a long-term strategy to build a food industry that is:

• More competitive
• Safer
• More transparent

SNI also plays a key role in enhancing the global competitiveness of local products.

Commitment to SNI Standards

As part of Indonesia’s non-dairy creamer industry, Santos Premium Creamer is committed to delivering products that meet national standards.

SNI certification serves as proof that each product has undergone proper testing and meets established requirements.

This commitment includes:

• Consistent product quality
• Food safety assurance
• Trust from business partners

With these standards, Santos Premium Creamer aims to be a reliable partner for the food and beverage industry in Indonesia.